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Immaculate Heart of Mary School in Monona has increased its enrollment by 49 percent, primarily due to recruiting Hispanic and Asian students through its Catholic School Advantage Program. (Contributed photo) |
MONONA — Five years ago, a trend toward decreasing enrollment at Immaculate Heart of Mary (IHM) School in Monona had become an increasing concern.
To respond to this concern, a five-point strategy was implemented to retain and increase school enrollment.
Five-point plan
The five-point plan included:
- Prayer — putting faith in God to provide opportunities for increasing enrollment
- Public school partnership — becoming a 4K site for the Monona Grove School District
- Retention — commitment to improving student retention between elementary and middle school
- Outreach — implementing the Catholic School Advantage (CSA) Program for Hispanic immigrant families
- Enrollment management — hiring a development director to focus on building and retaining enrollment
Exciting new program
Since implementation of the plan, with God’s help, this five-point strategy is working.
One of the most exciting and rewarding aspects of this strategy is the Catholic School Advantage (CSA) program. This program is a ground-breaking student recruitment effort that reaches out to Hispanic-immigrant students from families who want to send their children to a Catholic school, but are unable to afford tuition.