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photo of Steve Hefty

Steve Hefty
Advertising Account Executive
MADISON  WI 53719-4926
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More information:

Media Kit (PDF)

Ad Specifications

  • Material requirements
  • Photo requirements
  • Programs & Liability



Web Advertising

Pre-printed Inserts

  • Information available upon request. Zoned inserts by ZIP codes available.
Reach a greater audience

The Catholic Herald of the Diocese of Madison is associated with the Catholic Herald in the Archdiocese of Milwaukee and the Catholic Herald in the Diocese of Superior. Learn more about how you can reach readers in these three dioceses for a significant discount. Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it (608-821-3074) for more information.

The Catholic Herald is a great medium to promote your business, organization, parish/community events, and more. The print circulation is approximately 23,000 -- higher than most paid local daily and weekly newspapers in Wisconsin. The paper is mailed weekly directly to the homes of Catholic families in eleven counties in south central and southwestern Wisconsin.

You can count on the Catholic Herald to be read by our subscribers and their family and friends. An impressive 79% have read all of the last four issues and 88% have read three of the last four. The Catholic Herald is the primary source relied upon for news about Catholic issues as well as diocesan information.

The paper also has a high pass-along rate. Within subscriber households, 31% have two or more readers of the paper, and 34% of our subscribers share the paper with another person.

To learn more about advertising or to receive assistance in placing an ad in the Catholic Herald please contact Steve Hefty, advertising consultant for the Catholic Herald.

Upcoming sections:

Madison Catholic Herald Special Section Calendar
Advertising information (PDF)


The Catholic Herald is published every Thursday. Space reservations must be made 7 days in advance for the following edition.

Space Reservation

Copy/Artwork for Ads

Special Sections

  • Display Advertising: Tuesday, 2:00 p.m. (nine days prior to publication)